Case Study WPS Office

Case Study: How Coneberry Helped WPS Office Spread the News When It Reaches 150 million Downloads

About the Project

WPS Office Software, a globally recognized office suite and alternative to Microsoft Office, sought to amplify its market presence and reinforce its authority in the productivity software industry. With over 1.2 billion installations, the company wanted to leverage this milestone to enhance brand recognition, attract new users, and position itself as a leading choice for professionals and businesses worldwide.

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WPS Office Software approached us with the following key goals:

Announce a major milestone (1.2 billion installations) to reinforce credibility.
Enhance global visibility across tech and business media outlets.
Strengthen brand authority as a top-tier office suite alternative.
Drive engagement from potential users, businesses, and enterprise clients.

Client Objectives

Our Approach

To maximize the reach and impact of WPS Office Software’s milestone announcement, we executed a strategic PR campaign with a multi-faceted approach:

Compelling Press Release Creation – We crafted a high-impact press release with a newsworthy headline, compelling statistics, and industry insights to ensure widespread media interest.
Targeted Media Distribution – We syndicated the press release to hundreds of top-tier media sites, including Benzinga, Digital Journal, MarketWatch, and Yahoo Finance, reaching millions of potential users.
SEO Optimization & Keyword Strategy – By integrating industry-specific keywords and optimizing content for search engines, we enhanced online discoverability for WPS Office.
Global Audience Targeting – Our distribution strategy ensured coverage across North America, Europe, and Asia, tapping into WPS Office’s primary markets.

Coneberry’s targeted distribution strategy significantly boosted WPS Office’s visibility, resulting in:

Extensive Media Coverage – The press release was published on over 400+ authoritative media platforms, significantly boosting WPS Office Software’s brand visibility.
Improved SEO & Brand Authority – The coverage contributed to high-authority backlinks, enhancing search engine rankings and domain authority.
Increased User Engagement – The campaign sparked conversations and engagement across digital platforms, driving traffic to WPS Office’s official site and product pages.
Stronger Global Presence – With visibility across leading tech and business media, WPS Office solidified its reputation as a go-to alternative for office productivity software.

Outcome

Conclusion

Through our expert PR strategy and targeted media distribution, WPS Office Software successfully amplified its brand presence, reaching millions of potential users worldwide. The milestone announcement positioned the company as a global leader in the office productivity space, reinforcing trust and credibility among consumers and businesses alike.

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Case Study: How Coneberry Helped WPS Office Spread the News When It Reaches 150 million Downloads

About the Project

Client Objectives

Our Approach

Outcome

Conclusion

It is now Your Turn to Get Published and Gain the Exposure

Contact

Pages

From our Blog

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Case Study: How Coneberry Helped WPS Office Spread the News When It Reaches 150 million Downloads

About the Project

Client Objectives

Our Approach

Outcome

Conclusion

It is now Your Turn to Get Published and Gain the Exposure

Contact

Pages

From our Blog

Tags

Quick Jump