Introduction:

Mobile Phone Case, a UK-based company that specializes in mobile phone cases, approached Coneberry Press Release Distribution Company to help them distribute a press release about their latest product launch. The company had developed a new line of eco-friendly phone cases, and they wanted to share this news with their target audience. Coneberry, known for its expertise in press release distribution, was eager to assist Mobile Phone Case in sharing their story with the world.

Goals:

The primary objective of the press release was to increase brand awareness for Mobile Phone Case’s new eco-friendly phone cases and generate interest in their products. The release aimed to highlight the benefits and advantages of using eco-friendly phone cases, including their impact on the environment and their durability. Additionally, the goal was to reach a broad audience, including potential customers, partners, and industry professionals, and position Mobile Phone Case as a leading provider of eco-friendly phone cases.

Approach:

Coneberry took a targeted approach to the distribution of Mobile Phone Case’s press release. The team worked closely with Mobile Phone Case to craft a compelling and informative release that effectively communicated the company’s achievements and advantages. Coneberry then leveraged its extensive media outlets and journalists network to distribute the press release to a broad audience.

Coneberry utilized a targeted distribution strategy, which involved segmenting the media list to specific industries, including technology, sustainability, and fashion. This strategy ensured that the press release reached relevant audiences that are more likely to be interested in Mobile Phone Case’s eco-friendly phone cases.

Results:

Coneberry’s distribution of Mobile Phone Case’s press release was a success. The press release received coverage in several major media outlets, including Associated Press, ABC etc. These publications helped to increase brand awareness for Mobile Phone Case, position them as a leading provider of eco-friendly phone cases, and generate significant interest in their products.

Furthermore, the press release generated substantial website traffic and lead generation for Mobile Phone Case. The company reported a 30% increase in website visits and a 20% increase in sales within the first month of the release being distributed. The press release also generated several requests for partnership and collaboration, demonstrating the success of Coneberry’s targeted distribution strategy.

Conclusion:

Coneberry’s distribution of Mobile Phone Case’s press release was a success, resulting in significant brand awareness, increased website traffic, and lead generation. By leveraging Coneberry’s expertise in press release distribution and its extensive network of media outlets and journalists, Mobile Phone Case was able to reach a broad audience, generate interest in its products, and position itself as a leading provider of eco-friendly phone cases.